Farfetch filing for IPO in the US

Farfetch the luxury online company has filed for an US initial public offering and it will list its shares on the New York Stock Exchange under the ticker symbol “FTCH” which is expected to go public on the 21st September 2018.

The 10 year old UK company will set the company at $4.7 billion valuation, at an opening price of $15 to $17 per share.

Their mission is to be “the global technology platform for luxury fashion, connecting creators, curators and consumers” in April 2017 Farfetch unveiled their Augmented vision of Augmented Retail “taking the magic of the physical store experience and bringing it together with the advantages of the online and digital experience”.

With Farfetch’s redefining customer experience approach to online and offline shopping will this be the driving success of their IPO? And will you be purchasing any shares?