Louis Vuitton - E-commerce growth in China

Having recently achieved online growth across China, Louis Vuitton will be extending its e-commerce offerings.

Louis Vuitton recently worked with Baidu Artificial intelligence lab using facial recognition technology to create a “fragance diagnosis tool” A customer has to upload a profile picture. Then the system would match the user with a similar celebrity face - in turn match them with one of the seven Lousi Vuitton perfumes.

Their E-commece service expanded to 26 cities to complete the omni-channel client experience within LV retail network in May 2018 and aim to extend this in the second half of 2018.